The League seeks a complete end to bullfighting worldwide, including all forms of bullfighting such as the misnamed 'bloodless bullfighting'. The League believes all forms of bullfighting are based on stressing, exhausting, injuring and/or killing an animal for entertainment.

However, the League's campaign is not just another anti-bullfighting campaign. It uses a new angle, and one that may have a considerable impact upon the bullfighting industry. The League has identified that British tourists are the most common tourists in Spain, France and Portugal, the three European bullfighting countries, and this, together with the fact that money from tourism in these countries is often diverted to bullfighting through the support that many local governments give to the industry, means that bullfighting is now 'a British problem'.

The League, therefore, has designed its 'boycott the bloodbath' campaign, and it is asking British tourists to boycott bullfighting towns/cities and visit 'bullfighting-free' towns/cities instead. They are not asking people to boycott the countries, not the bullrings themselves (as has been the traditional anti-bullfighting appeal to tourists until now). They are now asking tourists not to visit bullfighting towns, and so, by depriving such towns of the income from tourism, and by diverting this money to the neighboring towns that do not allow bullfighting (nor 'fiestas' where animals are abused), they are hoping to dry out the industry economically. This call for boycott includes travel agencies and tour operators that promote bullfighting, and in the future may be extended to other areas of the travel and holiday industries.

A detailed explanation of this campaign and strategy, with a list of towns with permanent bullrings the League is asking tourists to boycott, can be seen on the League's website at www.bullfightingfree.org